Driven to Dream Job

Yonika Willis
Collin Smith '17

Collin Smith '16 is a digital project manager with The Richards Group, the largest independent branding agency in the nation. Based in Dallas, Texas, the agency’s clients include Dr. Pepper, The Home Depot, Fiat USA, and many more.

“I made some pretty big goals [in college] — the first of which was to complete a summer internship with a large advertising agency in a large city. The second was to get hired by either the same agency or a different agency similar in stature,” Smith says.

He accomplished both.

By the time Smith graduated in December 2016, he had completed three internships, including one with The Richards Group, and had worked for three different advertising agencies.

Now the Bethel Communication major is overseeing the production process of websites, online ad units, and other digital media at The Richards Group.

“I’m responsible for seeing the project through from the beginning to the end,” says Smith.

The communication skills Smith acquired at Bethel have made his success possible.

“Being a communication major at Bethel has given me the best foundation to enter the workforce as a project manager,” he says. “On a daily basis, I am constantly having to communicate detailed instructions to several people. And because of the many classes I’ve taken on the subject, I’m more effective than I ever could have been without them.”