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Erin Kinzel

Bethel University is pleased to announce Lissa Diaz as the new Director of Marketing and Communication. Diaz will oversee the Office of Marketing and Communication and began her new role on June 1.

Diaz is a 2007 Bethel graduate, with degrees in English and Communication, and has worked in the university’s Office of Marketing and Communication for nearly 12 years. She’s served in a variety of roles, including graphic designer, project manager, writer, editor of Bethel Magazine, and most recently held the title of Editorial Director. She provided leadership during Bethel’s name transition, serving an integral role in the development and roll out of the new name and branding, and has been a leader within the Institutional Advancement division for many years.

“Lissa is already a leadership asset for our team and I’m excited for her to step into this role,” says Matt Lentsch, Vice President for Institutional Advancement. “She is a strong leader who is passionate about the people and purpose of Bethel University, and now she will be able to use her skills and experience at a new level to continue advancing Bethel’s mission.”

During her time at Bethel, Diaz has provided editorial direction and writing for hundreds of marketing and communication pieces including materials for admission, alumni, fundraising, student life and academics. She has overseen the use of the university logos and branding, been solely responsible for the execution of video shoots and photo shoots, managed the university’s main social media accounts, worked with faculty and staff to promote their programs and accomplishments, and has been a key collaborator on strategic marketing efforts.  

Diaz replaces Erin Kinzel, who resigned in order to pursue consulting opportunities. Kinzel will remain at Bethel in a part-time role as a Communication Specialist, assisting with various writing and editing projects, media relations, project management and coordinating messaging related to the university’s COVID-19 response.

“It has been my honor and privilege to help tell the Bethel story over the past 12 years,” Diaz says. “Bethel has had such a huge impact on my life and I am excited to continue to further the mission and develop the Bethel brand in this new role.”

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