Marketing Major
Major
In almost every organization, whether profit or non-profit, marketing managers are needed to promote and communicate to the public the value of the product being offered. The marketing major gives students the skills necessary to develop promotional materials, strengthen communication skills and learn how to reach a target market. Earning a marketing degree prepares students for careers in advertising, sales, public relations, brand management and promotion management.
16,000+
local businesses provide internships and employment opportunities
11:1
student-to-faculty ratio
100%
of students receive some form of financial assistance
Business Marketing Major
Study a combination of classes that prepare you with the skills necessary to promote the value of a product being offered.
Bachelor of Arts (BA) Program – 4 Years
Courses will include:
- Social Media
- Sales and Selling
- Public Relations
- Global Marketing
- Real-world marketing experience through an internship
Prepare for an exciting future as a/an:
- Advertising executive
- Sales representative
- Public relations representative
- Brand manager
- Promotion manager
- Realtor
Recent graduates have found job placements at companies such as:
- AlphaDog Agency
- Chick-Fil-A
- Uplift Agency
You’ll gain career-shaping skills such as:
- Media planning
- Identifying target markets
- Developing a creative media strategy
- Public relations
- Sales and Selling
Recent students have received internships at companies such as:
- J2 Marketing
- Blackwood Creative
- Lippert
- Indianapolis Indians
Marketing Major Highlights
The marketing major gives students the skills necessary to develop promotional materials, strengthen communication skills and learn how to reach a target market. The marketing major prepares students for careers in advertising, sales, public relations, brand management and promotion management.
Also Consider These Areas of Study
As you’re pursuing a degree in marketing, you may want to look into the following degrees as well:
Still deciding?
Meet Our Faculty
Aaron Schavey
Professor of Business; Chair of Business Department
Take the Next Step
Take the first step toward your Bethel University degree in marketing. Visit campus, apply, request information or ask questions about financial aid.